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Metal Detox é uma linha pioneira, revolucionária e de alta tecnologia para hair care. Tive a honra de traçar estratégias de design omnichannel e digital e liderei processos de design system, branding e UX para o grupo L'Oréal Brasil.
A base primordial para a execução do projeto começou pelo processo de research e alinhamento para o design do produto.
A base primordial para a execução do projeto começou pelo processo de research e alinhamento para o design do produto.
![](https://cdn.myportfolio.com/26a405c8-eaa2-4922-b10d-cec2e23ed057/74df5797-e1a5-4517-929a-c8496f5440f2_rw_3840.png?h=c95fd1d7138e299c280030e4b08735f2)
![](https://cdn.myportfolio.com/26a405c8-eaa2-4922-b10d-cec2e23ed057/76e0232d-4a99-4760-84c9-ed8513dc0135_rw_3840.png?h=95382bba2da58b2573779e134aa25d3d)
![](https://cdn.myportfolio.com/26a405c8-eaa2-4922-b10d-cec2e23ed057/a3105148-1b1c-4dd7-9a3f-c9773999b637_rw_1920.png?h=4c438705994094a1ee0da89b8a3c679b)
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![](https://cdn.myportfolio.com/26a405c8-eaa2-4922-b10d-cec2e23ed057/b2f4df9e-b1d0-4ebb-a8b6-d204cfdc5f43_rw_3840.png?h=a5958b3d82ae1d3f6fa5209c93e514e2)
![](https://cdn.myportfolio.com/26a405c8-eaa2-4922-b10d-cec2e23ed057/3861880a-ac50-4997-b15e-ddcef770858e_rw_3840.png?h=a200158765ad950c507ca71256ea8cca)
![](https://cdn.myportfolio.com/26a405c8-eaa2-4922-b10d-cec2e23ed057/9b4e2f0a-5354-4f50-8436-cb3a14b46fc8_rw_3840.png?h=2ea1acff90599f9940bd68af19b43920)