Hello! I’m Aryanne Cabral
Hello! I’m Aryanne Cabral
A collaborative digital and product specialist focused on human-centered design
Ultragaz - App
As a Senior Product Designer, I contributed significantly to the redesign of the Ultragaz app, ensuring a seamless user experience that would support business growth during Black Friday.
Add to cart clicks
+265.4%
New users
+292%
Ultragaz - App
As a Senior Product Designer, I contributed significantly to the redesign of the Ultragaz app, ensuring a seamless user experience that would support business growth during Black Friday.
Add to cart clicks
+265.4%
New users
+292%
Ultragaz - App
As a Senior Product Designer, I contributed significantly to the redesign of the Ultragaz app, ensuring a seamless user experience that would support business growth during Black Friday.
Add to cart clicks
+265.4%
New users
+292%
Folha Dirigida - Digital Platform
As a Product Specialist, I was tasked with redesigning the digital platform for Folha, Brazil's largest platform for contests and exams. Folha had a strong presence in the print market but was looking to enhance its digital offering to cater to a younger, tech-savvy audience.
Better usability
+82%
Optimized pages
32
Folha Dirigida -
Digital Platform
As a Product Specialist, I was tasked with redesigning the digital platform for Folha, Brazil's largest platform for contests and exams. Folha had a strong presence in the print market but was looking to enhance its digital offering to cater to a younger, tech-savvy audience.
Fresh
System
Pages
32+
Folha Dirigida - Digital Platform
As a Product Specialist, I was tasked with redesigning the digital platform for Folha, Brazil's largest platform for contests and exams. Folha had a strong presence in the print market but was looking to enhance its digital offering to cater to a younger, tech-savvy audience.
Better usability
+82%
Optimized pages
32
Green Energy Portal
This project aimed to redesign the customer onboarding process for Ultragaz Energia, a leading provider of sustainable energy solutions. The goal was to create a seamless, digital, and personalized experience for customers interested in switching to greener energy options and reducing their energy bills.
Green Energy Portal
This project aimed to redesign the customer onboarding process for Ultragaz Energia, a leading provider of sustainable energy solutions. The goal was to create a seamless, digital, and personalized experience for customers interested in switching to greener energy options and reducing their energy bills.
Green Energy Portal
This project aimed to redesign the customer onboarding process for Ultragaz Energia, a leading provider of sustainable energy solutions. The goal was to create a seamless, digital, and personalized experience for customers interested in switching to greener energy options and reducing their energy bills.
Service Design Sprint
We’re launching a new Service Design Sprint, developed in partnership with AMcom, to help us ideate, prototype, and validate new service concepts. Let’s work together to create exceptional customer experiences.
Service Design Sprint
We’re launching a new Service Design Sprint, developed in partnership with AMcom, to help us ideate, prototype, and validate new service concepts. Let’s work together to create exceptional customer experiences.
Service Design Sprint
We’re launching a new Service Design Sprint, developed in partnership with AMcom, to help us ideate, prototype, and validate new service concepts. Let’s work together to create exceptional customer experiences.
Skills and Experience
Skills and Experience
Leadership
Leadership
Leadership
UX Design
UX Design
UX Design
Product Design
Product Design
Product Design
E-commerce
Service Design
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Product Strategy
Mentoring
Mentoring
Mentoring
Figma
+ More
+ More
+ More
Aryanne Cabral
Product Designer | 12 years of experience
Starting as a industrial designer, I quickly discovered my passion for UX and digital design and the impact it can have on businesses. Over the years, I’ve worked with big players, startups, established brands, and everything in between, helping them to build their online presence and stand out in the digital landscape.
APR, 2023 - Current
Designer, AMcom
Led product strategy and design initiatives across diverse industries, including energy, finance, health and retail. Employed design thinking and agile methodologies to deliver innovative digital solutions that addressed complex user challenges. Proficient in conducting user research, creating wireframes, and prototyping. Successfully contributed to Ultragaz App by introducing intuitive interfaces and advanced features. Results: Achieved an all-time high NPS of 80.4 and drove a 265% increase in add-to-cart actions.
APR, 2023 - Current
Designer, AMcom
Led product strategy and design initiatives across diverse industries, including energy, finance, health and retail. Employed design thinking and agile methodologies to deliver innovative digital solutions that addressed complex user challenges. Proficient in conducting user research, creating wireframes, and prototyping. Successfully contributed to Ultragaz App by introducing intuitive interfaces and advanced features. Results: Achieved an all-time high NPS of 80.4 and drove a 265% increase in add-to-cart actions.
APR, 2023 - Current
Designer, AMcom
Led product strategy and design initiatives across diverse industries, including energy, finance, health and retail. Employed design thinking and agile methodologies to deliver innovative digital solutions that addressed complex user challenges. Proficient in conducting user research, creating wireframes, and prototyping. Successfully contributed to Ultragaz App by introducing intuitive interfaces and advanced features. Results: Achieved an all-time high NPS of 80.4 and drove a 265% increase in add-to-cart actions.
JUN, 2021 - FEB, 2023
Designer, L’Oréal
Collaborated on developing and implementing integrated omnichannel design strategies for L'Oréal, enhancing the customer journey across digital and physical touchpoints. Led the creation of a 'Perfect Execution Manual' that unified sales orientation, digital guidelines, and design principles, resulting in a consistent and elevated consumer experience. By optimizing in-store merchandising, digital assets, and customer communications, I contributed to significant improvements in partner e-commerce performance and overall customer satisfaction.
JUN, 2021 - FEB, 2023
Designer, LÓréal
Collaborated on developing and implementing integrated omnichannel design strategies for L'Oréal, enhancing the customer journey across digital and physical touchpoints. Led the creation of a 'Perfect Execution Manual' that unified sales orientation, digital guidelines, and design principles, resulting in a consistent and elevated consumer experience. By optimizing in-store merchandising, digital assets, and customer communications, I contributed to significant improvements in partner e-commerce performance and overall customer satisfaction.
JUN, 2021 - FEB, 2023
Designer, L’Oréal
Collaborated on developing and implementing integrated omnichannel design strategies for L'Oréal, enhancing the customer journey across digital and physical touchpoints. Led the creation of a 'Perfect Execution Manual' that unified sales orientation, digital guidelines, and design principles, resulting in a consistent and elevated consumer experience. By optimizing in-store merchandising, digital assets, and customer communications, I contributed to significant improvements in partner e-commerce performance and overall customer satisfaction.
MAR, 2017 - APR, 2019
Designer, Coca-Cola
As a key member of the design team, I contributed to developing and implementing design strategies for iconic brands like Coca-Cola, Fanta, Kuat, Sprite, Schweppes, and Del Valle. Successfully executed high-impact campaigns for global events such as the FIFA World Cup and Rock in Rio, driving brand awareness and sales. Specialized in leveraging design to optimize sales strategies, enhance customer experiences, and drive digital transformation initiatives across multiple channels.
For more work experience details, please get in touch.
MAR, 2017 - APR, 2019
Designer, Coca-Cola
As a key member of the design team, I contributed to developing and implementing design strategies for iconic brands like Coca-Cola, Fanta, Kuat, Sprite, Schweppes, and Del Valle. Successfully executed high-impact campaigns for global events such as the FIFA World Cup and Rock in Rio, driving brand awareness and sales. Specialized in leveraging design to optimize sales strategies, enhance customer experiences, and drive digital transformation initiatives across multiple channels.
For more work experience details, please get in touch.
MAR, 2017 - APR, 2019
Designer, Coca-Cola
As a key member of the design team, I contributed to developing and implementing design strategies for iconic brands like Coca-Cola, Fanta, Kuat, Sprite, Schweppes, and Del Valle. Successfully executed high-impact campaigns for global events such as the FIFA World Cup and Rock in Rio, driving brand awareness and sales. Specialized in leveraging design to optimize sales strategies, enhance customer experiences, and drive digital transformation initiatives across multiple channels.
For more work experience details, please get in touch.
Aryanne Cabral
Product Designer | 12 years of experience
Starting as a industrial designer, I quickly discovered my passion for UX and digital design and the impact it can have on businesses. Over the years, I’ve worked with big players, startups, established brands, and everything in between, helping them to build their online presence and stand out in the digital landscape.
Starting as a industrial designer, I quickly discovered my passion for UX and digital design and the impact it can have on businesses. Over the years, I’ve worked with big players, startups, established brands, and everything in between, helping them to build their online presence and stand out in the digital landscape.
Aryanne Cabral
Product Designer
12 years of experience
Starting as a industrial designer, I quickly discovered my passion for UX and digital design and the impact it can have on businesses. Over the years, I’ve worked with big players, startups, established brands, and everything in between, helping them to build their online presence and stand out in the digital landscape.
Starting as a industrial designer, I quickly discovered my passion for UX and digital design and the impact it can have on businesses. Over the years, I’ve worked with big players, startups, established brands, and everything in between, helping them to build their online presence and stand out in the digital landscape.